For the release of the NIKE SUPERFLY 8, Nike deployed a hologram wall at the House of Innovation in Paris. WWWesh studio asked me to create several HUD elements illustrating an artificial intelligence testing and creating the shoe, while representing the performance of the shoe and the athlete.
Creative director : Antoine JOURDAN / Pierrick SANCE
Art director : Lucas MASINI
3D : Emilie SARFATI / Augustin VERMOT
2D : Sovatta SIM